About FIN BRAND

FIN stands for a new generation of fish-based nutrition that turns an environmental problem into purposeful nourishment — for pets, people, and the planet. It embodies sustainability from abundance: transforming the invasive,) into premium, natural, protein-rich food and treats.

FIN is both a promise (to do better with what nature gives us) and a platform (a family of products united by taste, nutrition, and environmental intelligence).

“Turn abundance into advantage.”

FIN’s mandate is to build a future where eating well restores balance — replacing scarcity with stewardship, and indulgence with intention. It’s nutrition that regenerates ecosystems, supports communities, and celebrates the full value of the catch.

Crafted from North American waters, FIN products deliver the rich taste and natural performance of real fish — high in protein, omega oils, and collagen, yet low in fat and fillers. Simple, functional, and deeply traceable.

And this is just the beginning… watch for new products and sub-segments in the future as we reveal more selections from our pipeline, including expanded offerings from Fin & Fancy, Fin & Fix, and Fin & Fit.

About FIN BRAND

“Turn abundance into advantage.”

OUR FIN PRODUCT LINE

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